You’ve heard the acronym before.
And you know that the ‘C’ is for customer….
But what is CRM?
CRM stands for Customer Relationship Management.
It’s a company-wide business strategy designed to improve revenues and profitability, reduce costs and increase customer loyalty.
The CRM philosophy is simple and perfectly matches our idea of business at Jaiga Horeca Support : "Put the customer first".
We are a young, dynamic and innovative manufacturers' representative, and our core mission at Jaiga Horeca Support is to be a valuable asset to our customers.
Jaiga Horeca Support is built around the idea of transferring the experience, the values, the reliability of the manufacturers we represent to the foodservice equipment industry of South East Asia, to be closer to their customers and provide the fastest and most comprehensive service and support.
We provide a critical link for the manufacturers we represent to the dealers, specifiers, and end-users that utilize their products and services, playing for the represented companies the function of the Export-Area Manager with the goal to develop the presence of the brands and the promotion of the products to the best results.
It's our responsibility to be the specialist, the intermediary and the facilitator between the local demand for the product and the manufacturing of the product as the "marketer" of the product, showing a catalog and relaying basic equipment information simply doesn't cut it any longer
CRM now is more important than ever to businesses because it can help you to gain new customers and retain existing ones.
Although some people think of CRM as just technology, it is so much more than that.
No technology, no matter how sophisticated – can be successful without a strategy to guide its implementation and use. Business strategy and technology must work together in order to bring a customer-centric plan to life.
At its core, a CRM system is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data, but at Jaiga Horeca Support we have started from an aspect of a CRM system, the management of the intricate or lengthy sales processes in a pipeline, and tuned our entire system and organization around a simple concept: every interaction with our Rep. Office is a potential lead and deal for the Manufacturers which we represent.
No matter if it’s a quotation request, a comparison chart, a service claim, a website contact, a chat message, a phone call: every interaction is followed daily from start to end and closed as a sale: we do not just promise a positive customer service experience but we deliver it as a ‘’product’’.
We believe that It’s not just a great product that will increase the number of sales we make but our customer service can play a crucial role too.
Customer service (specifically excellent customer service) could be described as the true meaning of customer loyalty : this can result in your business gaining repeat customers and referrals for new customers.
Excellent customer service goes a long way and promotes more sales opportunities because you’re building a company with a reputation for always wanting to impress their customers.
Our Custom CRM systems allow us to track daily every interaction with our rep. office and perform the needed and related follow up actions with our Manufacturer’s Departments in order to never leave our customers in limbo :
Reduce Response Time
Have all the necessary information at our fingertips
Prioritize customer requests
Make sure the requests end up in the right hands
Help our customers help themselves
We strongly believe that the key strategy to be successful in the Asian Foodservice Equipment market is to provide excellent customer service :
It’s marketing.
It’s the reason customers come back.
It’s the value that drives our company and can drive your business.
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